The Biggest Mistakes in Website Relaunches – and How to Avoid Them

The Biggest Mistakes in Website Relaunches – and How to Avoid Them:

A website relaunch offers massive opportunities — better performance, new features, fresher design. But many relaunches fail and end up costing traffic, revenue, and trust. Here are the biggest mistakes companies make during relaunches — and how you can avoid them.

1. No Clear Goal Definition >

Many projects start without measurable objectives.
Solution: Set clear KPIs before starting and monitor them throughout the project.

2. Neglecting SEO >

Result: Massive ranking losses on Google.
Solution: Create an SEO migration plan and set 301 redirects.

3. Launching Without Full Testing >

Result: Poor user experience and high bounce rates.
Solution: Test extensively across all devices and browsers.

4. Ignoring Content >

Result: Weaker SEO performance and lower engagement.
Solution: Develop a content strategy and optimize or expand content.

5. Launching at the Wrong Time >

Result: Chaos during peak seasons.
Solution: Schedule the relaunch during quieter periods.

6. No Preparation for User Reactions >

Result: Lower acceptance of the new site.
Solution: Announce the relaunch early and actively collect user feedback.

7. Underestimating Performance >

Result: Slow websites hurt SEO and user experience.
Solution: Focus on load times, interactivity, and visual stability.

Conclusion:
A successful website relaunch requires strategy, technical precision, and user focus. Avoiding common mistakes will turn your new website into a real growth engine.